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Jennifer Pagliocca
Bringing expertise in permanent recruitment, specialising in mid to senior-level roles within the Manufacturing, Engineering, Office Services, and Professional Services.
If you’re creative, curious, and enjoy working with people, marketing could be a great fit for your next career move. It’s a field that combines strategy, communication, and data to help businesses connect with their customers — and it’s more in demand than ever.
Marketing isn’t just one type of job either. Whether you’re interested in writing, social media, data, or design, there are lots of different directions you can take. And the best part? It’s a career path that offers plenty of variety, flexibility, and opportunities for progression.
At Allstaff, we regularly support people starting out in marketing or looking to make a career change. Here’s a helpful guide to get you started.
You don’t always need a specific degree to work in marketing, but having some knowledge or training can really help build your confidence and open doors.
Many people begin their marketing journey with a degree in marketing, business, communications, or something similar. These give you a solid understanding of how businesses promote their products and services — and how to think like a marketer.
If university wasn’t the route you took, don’t worry — certifications like Google Ads, HubSpot, or short marketing diplomas can show employers you’re serious and give you some great practical knowledge to build on.
You’ll find a range of online courses that cover areas like digital marketing, content creation, and social media. Many are affordable (or even free), and they’re a great way to build your skills if you’re not ready for full-time study.
Marketing is one of those industries where you can learn a lot on the job — and there are great ways to get your foot in the door.
If you’re just starting out, internships offer valuable experience and help you figure out which areas of marketing you enjoy. You’ll get a feel for how campaigns run, how teams work, and what employers are looking for.
Roles like marketing assistant, social media coordinator, or junior content creator are common entry points. In these roles, you might help schedule posts, write copy, create graphics, or support with events — all while learning from more experienced team members.
As you gain experience, you’ll come across a range of job titles. Here’s a rough idea of what the career ladder can look like:
Each step up usually means more responsibility, more strategy, and often leading or mentoring others.
Marketing is a big field, and there are lots of different paths you can take depending on your interests and strengths.
This involves creating articles, videos, blogs, and guides that help customers learn about a brand or product. It’s great if you enjoy writing or storytelling.
Covers everything from SEO and online ads to email campaigns and website performance. A brilliant choice if you enjoy technology, data, or experimenting with online tools.
Focused on understanding the market and creating messaging that helps a product sell. This is ideal for those who like combining research with creativity.
Managing a brand’s presence across platforms like Instagram, Facebook, LinkedIn, or TikTok. If you enjoy being online and know how to grab people’s attention, this could be a great fit.
You don’t need to have everything right away, but building the right skills can help you grow quickly in your career.
You’ll be working with people, writing, presenting, and explaining ideas — so being clear and confident in how you communicate is key.
Understanding numbers helps marketers see what’s working and what needs improving. Basic knowledge of tools like Google Analytics can really set you apart.
Whether you’re running a campaign or juggling deadlines, being organised will help things run smoothly.
As you progress, you may be asked to lead projects or mentor others. Showing initiative and working well with others is a great place to start.
Marketing relies heavily on digital tools — but don’t worry if you’re new to them. Many are easy to learn and can give you a head start.
Tools like Mailchimp or HubSpot help automate emails, track responses, and manage campaigns efficiently.
As technology evolves, marketers are using more AI, personalisation tools, and digital dashboards. Keeping an open mind and a willingness to learn new tools is a big plus.
There’s no “one path” in marketing. You might start in social media and move into brand strategy, or go from a content role into analytics. That’s what makes the industry so flexible.
Most people progress naturally by gaining experience, building confidence, and taking on more responsibility. With time, you can move into senior roles or even shape your company’s whole marketing direction.
Many employers (including the ones we work with at Allstaff) support development through courses, mentoring, and internal promotions.
Whether you’re aiming for a leadership position or want to specialise deeply in one area, there’s plenty of room to grow — especially if you keep learning and asking questions.
Trying out different environments — like agencies, charities, or in-house marketing teams — helps you figure out what suits you best. Don’t be afraid to try short-term or contract roles to build experience.
Talking to people already working in marketing is one of the best ways to learn. You can join events, connect on LinkedIn, or even ask someone for a short chat about their role — most people are happy to help.
Marketing is fast-paced, so it’s helpful to keep an eye on what’s changing.
From influencer marketing and video content to AI tools and voice search, the industry is always innovating. Staying curious and open to learning new things will help keep your skills relevant.
Looking at recent campaigns — what worked and what didn’t — is a great way to build inspiration and sharpen your instincts.
Marketing is an exciting, creative, and constantly evolving field — and there’s a place in it for people from all walks of life. Whether you’re starting fresh or looking to shift careers, there’s a route into marketing that can match your skills, interests, and goals.
At Allstaff, we’re here to help you figure out what’s next. Whether you’re looking for your first opportunity or ready to take the next step in your marketing journey, we’ll work with you to find a role that fits. Get in touch to see how we can help you grow your career — one step at a time.